Blog

More recent articles

Five Branding ‘Rules’ We Love to Break (sometimes)

5 June 2025

Branding is full of so-called “rules” – even a formula.  But at Smooth Cactus, we say that it’s sometimes ok to forget that!  Some of the best brands don’t follow a formula – they create their own. If you want to stand out, you could think about being bold enough to break a few rules.  […]

Why Your Logo Deserves Better Than AI

6 May 2025

AI design tools are booming. Platforms like Looka, Brandmark, and Canva’s AI logo generator promise sleek logos in minutes – no design experience needed.  And hey, we love a bit of tech innovation. But while relying on AI might save time upfront – it could cost your brand a whole lot more in the long […]

Been Burnt by Marketing Before? Yeah, We Get It.

28 April 2025

Been Burnt by Marketing Before? Yeah, We Get It. Let’s talk about some of the ways businesses get burnt by Marketing and what you deserve from an agency.

Top Marketing Tips for Disability Service Providers

26 March 2025

Marketing in the disability sector isn’t just about being seen – it’s about being understood, trusted, and genuinely connecting with the people who matter.