Smooth Cactus.
Marketing,
without the pricks.
Branding. Marketing. Comms.
By three senior brains. No juniors. No layers. No chaos.
Just work that does what it’s meant to do — and a process that’s, dare we say… smooth.
Our Services
What we do - and do well
Brand, marketing and comms — this is where we do our best work. Three senior specialists, working together from start to finish.
Here’s a look.
Branding
Brand strategy
Unlock your brand's superpowers! Define your purpose, values, and vision so you can make those real, lasting connections with your audience.Rebrands & brand refreshes
Ready for a glow-up? Whether you want a bold transformation or a little sprucing, let's make your brand feel fresh and fabulous.Personal branding
You, but with better lighting. We help you clarify your story, sharpen your presence, and show up with confidence - online and off.Visual identity
Create a look that screams "this is me" with logos, colors, and fonts that instantly tell your brand story.Messaging & brand voice
Find your true voice - authentic, compelling, and impossible to ignore - so your audience can't help but take action.Marketing & promotion
Marketing strategy
Map out your brand's success path, so you can hit your goals and grow with purpose (and a little swagger).Social media strategy
Keep your followers hooked with social content that's on-brand, on-point, and impossible to scroll past.Campaign development
Launch campaigns that create buzz, stir excitement, and deliver results you can actually measure.Communications
Employee branding
Show off your workplace vibes and attract top talent who'll want to join your team, and stick around.Employee engagement
Keep your crew connected with communication strategies that bring everyone together.Media training
Step into the spotlight with confidence! Prepare your spokespeople to rock interviews with poise and personality.PR strategy
Get the attention you deserve with PR that boosts your brand, builds buzz, and makes people take notice.Graphic design
Print & digital collateral
Whether it's a brochure, an annual report, or a social post that stops the scroll, let's design visuals that do the heavy lifting.Content
Content strategy
Stop guessing and start planning! Create content that's aligned with your brand and hits the mark every time.Content creation
From snappy blogs to fun videos to posts that get shared - make content that grabs attention and sparks conversations.Copywriting
Turn your ideas into words that connect, inspire, and get results - whether it's for a headline, email, or social caption.Website
Web development
Build a website that's faster than a speeding bullet, easier to navigate than a GPS, and has a super smooth customer experience.Accessibility
Everyone deserves a seamless experience, so let's make sure your site is as inclusive as possible.Our process
The Smooth Cactus approach
Every client and project is different. We always guarantee a smooth, no-fuss process.
Get clear
We dig into what’s really going on. Your brand, your audience, your goals, and everything in between. Then we shape a plan that’s built for you.
Get it out there
Ideas are great. Execution matters just as much. From brand to campaigns to content, we can roll up our sleeves and bring it to life - wherever we’re needed.
Make it work harder
We track what matters, learn as we go, and keep refining so things keep improving, not just ticking along.
Our story
The Smooth Cactus origin story...
We’ve been in the industry long enough to know the marketing world can be… prickly. Ego, jargon, and fluff. Just not us.
So when we built our own agency, we set out to be good humans — doing meaningful, strategic, creative work for good humans.
Which meant one simple rule — no jerks.
So, one day, while trying to land on a name for this new adventure, someone joked: “How about Smooth Cactus. Tagline: No pricks.”
We laughed. Paused.
Then realised… well, shit. That’s gold!
Now it’s more than a name. It’s the standard.
As three senior operators, we’ve got plenty of runs on the board — but none of the ego. What you get is a genuinely good team who care about the work, and the people behind it.
Smooth Cactus. No pricks.
Our values
What we stand for
This is how we work. What we value. What we don’t budge on. If this sounds like your kind of thing, you’ll feel right at home.
Curiosity
We poke around. We ask questions. We want the answers to the “what ifs” and the “why nots”. That curiosity fuels our creativity.
Always genuine
We say what we think, openly and honestly - with our clients and each other. And we don’t just nod along when something doesn’t quite stack up.
Kindness
We treat our clients and each other like the humans they are - with respect. In an industry that can be a bit prickly, we choose differently.
Our team
Meet the Smooth Operators
We’re three senior, award-winning operators bringing together strategy, creativity, and years of experience — working closely together to get you the right result.
Nadia Pocock
Nadia's a Marketing maestro with a treasure trove of experience working with iconic brands like MTV, IBM, Dymocks, Jim Beam, and many more.
Nadia's a Marketing maestro with a treasure trove of experience working with iconic brands like MTV, IBM, Dymocks, Jim Beam, and many more.
She's got a tonne of experience in leadership roles in the not-for profit and purpose-led space. And was the secret ingredient in the birth of a new brand in Australia's disability support sector.
Equally comfortable crafting a killer marketing strategy as she is diving into the creative pool, she brings versatility and a sharp eye - seriously sharp - for detail.
At home, you can find Nadia wrangling two whirlwinds, belting out show tunes, or proudly embracing her inner nerd.
Renae Murray
Say hello to Renae, our very own Content Queen and brand strategist extraordinaire! With extensive experience leading brand and content strategy, she has a knack for crafting high-performing content.
Say hello to Renae, our very own Content Queen and brand strategist extraordinaire! With extensive experience leading brand and content strategy, she has a knack for crafting high-performing content.
Before ruling the Marketing world, Renae honed skills in a variety of roles, including an EA at PwC and an admin assistant at a London recruitment agency.
With a unique blend of strategy, creativity, and a touch of sass, Renae makes the Marketing world a bit brighter - and a lot more fun!
At home, when she's not out enjoying her latest running adventure or savouring a delightful glass of wine, you can find her chasing after her two endlessly curious boys.
Claudia Romero
Claudia's a passionate storyteller, and a PR and Communications guru. She had dreams of becoming an investigative journalist, until she went to uni and became fascinated with the world of marketing.
Claudia's a passionate storyteller, and a PR and Communications guru. She had dreams of becoming an investigative journalist, until she went to uni and became fascinated with the world of marketing.
With agency experience working with Sekisui House, Stockland, Corban & Blair, Purina, and GSK, Claudia gets what makes people and companies tick. In-house, she's worked with government and NFPs, leading Marketing, Communications, and Fundraising teams.
Known for her strategic mindset, Claudia zeroes in on clients' needs, crafting plans that deliver.
At home, she's a proud plant lady, enjoys her son's eclectic music tastes, and loves repurposing discarded homewares into treasures.
Clients
Brands we've worked with
